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Utilizing a ecommerce shopping cart software solution frees you of the burden of setting up and managing your shopping car, credit card processing and sales management functions so you can concentrate on what you do best, providing products and services for your customers. ....
 

A domestic merchant account may be the best option for your company. That's because when you have an account managed by a company located in your country of residence, both you and the lender are familiar with laws and business codes that can impact the way your company operates. An offshore entity, in contrast, may be less familiar with and less observant of the rules that govern spending and payment transactions in your country. A Merchant Accountsgets the best value for your money with the ever popular Wireless Line from Lipman Nurit. Own any Nurit terminalit today !
 

Does your company need credit card processing? It does if you can benefit from the following: Credit Card Processing Enhances Your Professional Status. When customers know that you accept credit payments, they often are more likely to pay
 

How the Process Works: when a merchant makes a sale and swipes a customer's credit card, the card number, the amount and the merchant ID travel over the credit card processor's computer network. The credit card processor can either be a bank or a company that does nothing but provide credit card processing services. From the processor's network the transaction goes to a credit card computer network. If the customer is using Visa, for example, the transaction will go to Visa's network. In turn, the electronic transaction goes to the bank that actually issued the card. The bank then checks the account and verifies the customer has adequate credit to cover the purchase. The bank then sends the merchant an authorization over the network. Now the sale is complete, but the transaction is not no money has changed hands yet. At the end of the business day, the merchant sends that day's charges, in a batch, to the credit card network for processing.

How To Shop For A Search Engine Friendly Shopping Cart Solution?

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How To Shop For A Search Engine Friendly Shopping Cart Solution?

By: Kamran Rizvi, Fri Dec 9th, 2005

So you've finally realized that the best shopping cart solution, currently being utilized by your website doesn't answer an important question. How to attract the masses searching for related products on Google to your store?

The era for first generation of shopping carts is almost over. Where the basic purpose for programmers was to design a database solution for the netpreneur to deploy his e-business plan with ease. Shopping carts existed to automate most of the tasks for this netpreneur while providing a fast and friendly transaction-processing interface to the buyers. However the lack of advertising funds and conversion ratio analysis of visitors from search engines have shifted the emphasis from business automation to 'SEO friendliness' of the shopping cart itself. "Inquiries for a custom installation of search engine friendly cart have almost tripled from last year" says Abid Malik, CEO of ebanyan.com, a shopping cart solution provider.

Developers have also addressed this need by coming up with various versions of shopping cart solutions that build search engine optimized catalog of products. Some with solid features and some with just marketing hype. This article will help you differentiate the two.

The unfriendliest feature of a typical shopping cart is its url structure. Most of the pages are generated on the fly through a database query. The url's resulting from these queries have two basic problems. Firstly the very popular '?' mystery. Secondly, the less talked about loss of heirarchy in shopping cart's catalog.

The '?' in urls' is not that big mystery now, as it was a couple of years back. Google was the first to update its technology to make room for it, other engines have been following and catching up on this issue. However the second problem we mentioned above is the real reason why your catalog needs static urls. We need to guide the spider where we have grouped our similar content. For example, it should know that there's a folder called 'routers' which mainly has files associated with cisco routers. Then within this folder, there are different series of routers, 2600, 1700 etc,. Compare the following two URL's:

Style1 www.some-cisco-reseller.net/1700.htm www.some-cisco-reseller.net/2600.htm www.some-cisco-reseller.net/3625.htm

Style2 www.some-cisco-reseller.net/cisco/routers/index.asp www.some-cisco-reseller.net/cisco/routers/1700.asp www.some-cisco-reseller.net/cisco/routers/2600.asp

Needless to say that the 'Style1' ignores the importance of grouping the content in specific folders (unless you are only dealing in one product category) and thereby will not achieve higher rankings for general category searches like 'cisco routers'. The more the spider familiarizes itself with your website, the folders you have for various categories of products, the chances are that it will increase your ranking for those product category searches.

This logic is also justified by the theme-based algorithmic elements of today's search engines. If the grouping of content is nicely laid out in catalog's urls', you make spider's life easy thereby gaining more points in the relevancy algorithm.

Apart from the SE friendly URLs', we need to customize a few html elements for each page. For example the 'title' tag should be different for each page. Instead of having a 'Welcome To XYZ Network Corp.', we should have the product name, category name and the company name in the title tag. Having specific product ID keywords like MEM-RSM-128M (cisco memory module) in the title tag will also boost your rankings. There should also be room for custom meta tags for each product page as well as some bolded text or headlines should be generated on each product/category main page using important keywords.

To conclude we can say that 'Not All SEO Friendly Carts Are Created Equal'. So make sure you check the SEO features in detail or get an expert's opinion before investing in a new solution.

About the author: You have permission to publish this article electronically or in print, in your Newsletter, on your website, or in your E-Book, as long as the author's Resource Box is included with the article.

Kamran Rizvi is a web marketing consultant and an expert at Google. Visit his website Alwaiz-Arts.com to learn more about the web marketing and offshore software development services he offers.

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